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With all the tools at your disposal, a product introduction video can be done with simple to use and many times free tools. Many times all you need is a smart phone and place to explain your product.
Here is an example of a company that has a waterproof case for the IPhone. They show how they walk in to water and then film surfers catching the waves. We did not even need to see the case to know that the product works. Very effective. http://surf.transworld.net/1000142267/photos/product-review-lifeproof-waterproof-iphone-case/
Videos help with displaying your company, product and allow your customers from around the world see why they should be working with you.
You can explain your company in 30-90 seconds better through a video than you can through a blog or a website. Whether you are the brand or a retailer, people want to see your products or your store. Here are a couple of keys to remember when making your video.
Good luck and happy filming!