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A few days ago, a reporter asked me how we planned on keeping control of Cash Mobs. In this age of social media, anyone could potentially organize a Cash Mob in their community without us necessarily knowing about it; wasn’t that a big flaw of our model? On the contrary, I responded, I think that is one of the great (unintended) strengths of how Cash Mobs have evolved. Each person who wants to organize a Cash Mob is encouraged to do so; we’re not trying to oversee them all.
Cash Mobs are organized by individuals in each community who want to do something good. Many of the early adapters like Lauren Way in San Diego, Lisa Gilmore in Los Angeles and Joanne Forster-Coffin in Chicago have long histories of leadership and civic involvement. It is inspiring that they are still so incredibly active in their communities, and that we…
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